All in the Packaging

When I learnt that OAK (NYC) was offering a staggering 60% off for its sale, I clicked in immediately for potentially affordable Rick Owens!

While the Rick Owens jacket I was eyeing was completely sold out, there are some other great pieces still available:

Anne Valerie Hash dress (here)

What's great about OAK is how impressively styled all their images are - for each piece, models are photographed in mini ad-campaigns - complete with front, side and rear views! Seriously, the styling makes even a plain white tee look insanely desirable.

Superficial as I am, I momentarily wanted *everything* in the sale section...

As an informative comparison, let's check out similar pieces on different sites:

Example #1: Grey Ant Drawstring Shirt Dress

OAK (here)

Revolve Clothing (here)

Example #2: Grey Ant slip dress at OAK and Revolve Clothing

Example #3 : Alexander Wang thermal jumpsuit at OAK and Shopbop

Example #4 : United Bamboo dress with bow at OAK, and a blouse with bow on Tobi

Makes you *almost* prepared to pay that extra dollar to the person who made the most effort in styling, doesn't it? :)